Information We Collect

We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you ("Personal Data").

A. Information You Provide Directly

When you use the Site, you may voluntarily provide us with the following Personal Data:

• Contact Information: Name, email address, phone number, and physical address (when submitting inquiry forms or creating an account).

• Property Preferences: Information about your search criteria (e.g., price range, number of bedrooms, location, square footage, saved listings).

• Account Credentials: Usernames and passwords (for registered users).

• Communications: Content of your emails, chat messages, or other communications with us or our affiliated agents.

B. Information Collected Automatically

When you access the Site, we automatically collect certain information about your device and activity:

• Usage Data: Pages viewed, time spent on the Site, links clicked, referral source, and the path you take through the Site.

• Technical Data: Internet Protocol (IP) address, browser type, operating system, and device identifiers.

• Location Data: General location (inferred from your IP address) or precise location (if you enable location services on your device or browser for searching purposes).

2. How We Use Your Personal Data

We use the collected Personal Data for the following purposes:

• To Provide Services: To operate, maintain, and improve the functionality of the Site, and to deliver property information and alerts matching your search criteria.

• Lead Generation and Communication: To respond to your inquiries, schedule appointments, and connect you with one of our real estate agents or affiliated service providers (like lenders or inspectors).

• Personalization: To customize your browsing experience, show you relevant property listings, and tailor our marketing materials.

• Marketing: To send you newsletters, property updates, and promotional content, where permissible by law and based on your communication preferences.

• Analytics and Improvement: To analyze Site usage, identify trends, and evaluate the performance of our website and marketing efforts.

• Security and Legal Compliance: To detect and prevent fraud, enforce our Terms and Conditions, and comply with legal obligations.

3. Sharing Your Personal Data

We may share your Personal Data with the following categories of recipients:

• Affiliated Real Estate Agents: If you submit an inquiry, your contact information and search preferences will be shared with the appropriate agent(s) to follow up and provide services.

• Service Providers: We engage trusted third-party companies that perform services on our behalf, such as website hosting, data analytics (e.g., Google Analytics), email delivery, and CRM (Customer Relationship Management) platforms. These parties are restricted from using your Personal Data for any purpose other than to provide the requested services.

• IDX/MLS Providers: Your search history and preferences may be shared with the data providers (MLS/IDX) who license the property listings displayed on the Site.

• Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental regulation, or if we believe such action is necessary to protect the safety or property of our users, the public, or ourselves.

4. Cookies and Tracking Technologies

The Site uses "cookies" and similar tracking technologies (like web beacons and pixels) to track activity and hold certain information.

• What they do: These tools help us remember your preferences, analyze how you use our Site, and assist in our marketing efforts.

• Your Control: You have the option to accept or refuse these cookies and know when a cookie is being sent to your device. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the Site.

5. Your Privacy Rights

Depending on your location (e.g., California, EU), you may have the following rights regarding your Personal Data:

• Right to Access: You have the right to request a copy of the Personal Data we hold about you.

• Right to Deletion: You have the right to request the deletion of your Personal Data, subject to certain exceptions.

• Right to Opt-Out: You can opt-out of receiving marketing emails from us by following the unsubscribe link in those emails. You may also have the right to opt-out of the "sale" or "sharing" of your Personal Data (as defined by relevant laws).

To exercise any of these rights, please contact us using the information in Section 7.

6. Data Security and Retention

We implement reasonable technical and organizational measures to protect your Personal Data from accidental loss and unauthorized access, use, alteration, or disclosure. We retain your Personal Data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.